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2 Miuccia Prada revived the fortunes of her family company Prada with her top-quality sportswear designs in the 1990s, and continues designing for the firm.18 Among the key designs produced by this new generation of American designers were capsule wardrobes such as McCardell's group of five wool jersey pieces from 1934, comprising two tops, long and short skirts, and a pair of culottes; and Maxwell's "weekend wardrobe" of five.4 One of the first couturiers to specialise in sports-specific clothing was the British John Redfern who in the 1870s began designing tailored garments for increasingly active women who rode, played tennis, went yachting, and did archery.French couturiers including Dior and Fath simplified their designs for ready-to-wear production, but at first only the Italian designers understood the sportswear principle.This article is about fashionable clothing identified and marketed as 'sportswear'.Retrieved b c d e f g h i Arnold, Rebecca (2008).The American look : fashion, sportswear and the image of women in 1930s and 1940s New York.18 20 Dressy garments made from casual fabrics, such as McCardell and Joset Walker's evening dresses and dress-and-coat ensembles made out of cotton, became a key sportswear look.
Retrieved teve Piccolo (translator) (1995).
Fashion, the mirror of history (2nd.).
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While most fashions in America in the early 20th century were directly copied from, or influenced heavily by Paris, American sportswear became a home-grown exception to this rule.
18 McCardell also became well known for designs such as the Monastic and Popover dresses which were versatile enough to work in multiple contexts from swimsuit cover-ups to party dresses.
Fashioning fabrics: contemporary textiles in fashion.
American ingenuity : sportswear, 1930s - 1970s.Contact SAE sales, paks, annual subscriptions to access and download a specified number of standards and resource documents for a particular industry.We also recommend checking when the code needs to be entered,.e during registration, as this will help to avoid any disappointment.18 Towards the end of the 1960s, many sportswear designers such as Anne Klein and Halston began to enter business independently, rather than relying on the backing of their manufacturers, or working in association with firms and companies.One of Shaver's retail experiments was a 'College Shop' section in the store, opened in the early 1930s and run by her assistant Helen Maddock, with the intent of offering casual but flattering clothing to young female college students.22 23 Rosenberg has pointed out a six-page spread in life dated May 21, 1945, which explicitly described girls with an athletic 'American look' of good teeth, good grooming, and good, not-too-masculine, simple, neat attire, as being seen as preferable to girls from England, France.The film costume designer Bonnie Cashin, who started producing ready-to-wear clothing in 1949, is considered one of the most influential American sportswear designers.7 Affordable, well-designed all-American sportswear was presented as a way of enabling a less wealthy customer to feel part of that same lifestyle.4 During the 1970s, Lauren, Calvin Klein and Perry Ellis became particularly known for their sportswear designs, made in all-natural fibres such as wool, combed cotton, and linen, which placed them at the top tier of American fashion design alongside the Anne Klein label (designed.7 Despite the acceptance of fashionable sportswear as a form of casual dressing in French fashion in the 1920s, the American garment industry went on to become the most prominent producers of such clothing.A b de Montebello, Philippe (1998)."New York and the Evolution of Sportswear 1929-39: Sportswear".New York: Greenwich House.The stock however, ended up selling swiftly to adult women as well as to the students.